BANGALORE: Branded snacks manufacturer FritoLay India partnered with Sporting Frontiers, a sports and entertainment marketing company, to provide the Indian audiences a first glimpse of the Twenty20 Tournament format - The Bradman Cup.

The tournament was held at Chinnaswamy Stadium, Bangalore from the 19 August to 21 August. As part of the tourney, FritoLay brought its Bangalore consumers the Lays 'Fan of the Match!' Contest. The contest gave gave the consumers an opportunity to meet their favorite cricketer from the first Twenty20 cricket.
 
The Twenty20 format is one of its kind, fast-paced and attractive, providing an opportunity to the Indian cricket fan to witness India's first world famous cricket tournamen. As reported by indiantelevision.com earlier, the tourney was announced by Unibic to whom the Bradman Foundation has given the rights to use Sir Donald Bradman's name in India exclusively.
 
An official release quotes FritoLay marketing director Sucheta Govil as saying, "The Bradman Cup is a unique opportunity for the Indian cricket fan to witness the world famous Twenty20 tournament. The Lay's 'Fan of the Match' contest, within that, ensures that Bangalore cricket fans enjoy their match to the fullest and get a chance to meet their favourite cricketer from the tournament .
 
Twenty20 cricket is a growing phenomenon worldwide, perfect with a blend of enthusiasm and interest that exists for cricket in India. This Twenty20 tournament in Bangalore was an international affair, with New South Wales and a World XI participating with 4 top Indian domestic teams (Bengal and Karnataka Ranji Teams, Air India and Chemplast both teams have a number of Indian cricketers playing for them) participating.

Cricketers like Shoaib Malik, Kamran Akmal and Mohammad Sami from the Pakistan cricket team, Romesh Kaluwitharana and Russel Arnold from the Sri Lanka cricket team and India's Ajit Agarkar, Mahendra Singh Dhoni and Javagal Srinath represented the Indian cricket team in this tournament, which was won finally by Air India on the back of swashbuckling innings by Dhoni.