Law & Kenneth beefs up senior team

MUMBAI: Law & Kenneth’s India arm has made three top level recruitments in Rana Barua, Amardeep Singh and Samir Datar in order to align its management and creative leadership with its growth plans.

Barua comes in as chief operating officer, Singh as chief creative officer and Datar as senior vice-president, strategic planning.

Law and Kenneth CEO Anil Nair confirmed the news to and also said, “These appointments are a part of organisational restructuring at Law and Kenneth. The agency has been seeing tremendous growth over the past couple of years and today we are a force to reckon with in India. These positions have been created specifically to better cope with the growth spurt we are experiencing and to facilitate further growth.”

Barua will continue to be based out of Mumbai and will be in charge of Law and Kenneth west and south and will report to Nair. Singh and Datar will retain their base in Delhi.

As CCO, Singh will be in charge of creative business in the north and east and will report to Law and Kenneth NCD Charles Victor. Datar will look after the ITC business and will report to co-chairman and managing director Praveen Kenneth and Nair.

Barua’a previous stint was with Red 93.5 FM as COO from where he stepped down in January 2012. Before that he held the post of EVP - programming and marketing at Radio City for three and a half years. He has 19 years of experience in the field, having started at JWT as account executive in 1993. Subsequently, he has worked with Ogilvy and Mather, McCann, Rediffusion DY&R and Bates in the span of his career.

Singh, who is gearing up for his second innings at Law and Kenneth, has previously worked with agencies such as Mudra, Trikaya Grey, McCann Erickson, Contract, Dentsu Communications, M&C Saatchi and Law & Kenneth. With around 22 years of experience, he has worked with a myriad collection of brands like Jet Airways, SAS, Domino‘s, Coke, Perfetti, Yamaha, Hindustan Motors, Suzuki, Seagram‘s, RadicoKhaitan, Bacardi, Nestle, SmithKline Beecham, Dabur, Reckitt & Coleman, JK Tyres, Apollo Tyres, Grasim, NIIT, Royal Bank of Scotia, ABN Amro Bank, GPI Bravery, PVR Cinemas, Oberoi Hotels, The Lalit, Toshali Resorts, Bausch & Lomb, DLF Malls and Unitech.

Datar’s career spans over 20 years during which he has interacted and worked with diverse product categories. He started off as account director at JWT in 1996 followed by agencies like Cheil Communications, Bilcare Research and Acme Tele Power Ltd. He worked with brands like Maggi, Samsung, Hyundai and Nature Fresh.

Datar said, “I believe that Law & Kenneth is the most exciting and challenging place to be right now and I look forward to contributing my bit to the excitement. My role will be to have strategic focus on all brands under ITC, which is also the core strength of Law and Kenneth.”

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