BANGALORE: Kundan Care Products (KCP), the official licensees of Jolen Inc. USA, has launched three new beauty products - Cold Cr?me, Moisturizer and two variants of Hair Gel - in India. While the first two products treat the skin, the third takes care of hair.

 
KCP is licensed to sell Jolen products to Sri Lanka, Bangla Desh, Nepal, Pakistan, Indonesia, Malaysia, Thailand and Bhutan. According to KCP GM-marketing, R Bakshi, the company has received on order for one container load worth US$71,000/- from South Africa since it is cheaper to ship the product from India than the USA.

 
 
Pakistani actress, Meera, is the present brand ambassador for Jolen products in India. On the promotional front, KCP spends around Rs.1.5 to 2.0 million monthly towards product promotions, advertising in print media and ground events which include going from city to city and increasing awareness about their products. TV campaigns are some distance away, though Bakshi agrees that the electronic media generally gives immediate results. Most campaigns are handled in-house with some assistance from Delhi based Rashtrtiya and Delhi and Lucknow based Enhance.

 
KCP sources the ingredients from Jolen in the US and blends and packages the products in India. Until now, KCP had launched only the Jolen Cr?me Bleach and Complete Hair Removing Kit in India.