MUMBAI: Kids out of home (Kooh), a company providing international standard, professional sports training to children, and a fully integrated outdoor gaming programme for corporate, community and their family, has announced the appointment of Shrikant Hazare as its CMO.

Hazare, an industry veteran with over 2 decades of marketing experience, will lead Kooh‘s marketing efforts for their sports (KoohSports) and events (Fun @ Field) divisions.

Set up in April 2011, Kooh‘s mission is to deliver sports training of international standards and provide an out of home experience through their outdoor games for schools, communities, workplaces et all.

Moreover their exclusive partnerships with international bodies like Off Limits Corporate Events ltd. (UK- based sports event company that own and operates the props and games show spun out from the popular BBC ‘It‘s a Knockout‘) and Indian tie-ups like Underdog Sports Solutions (manages sports activities in schools & colleges in India), has given them a headway in the industry.

Hazare will be responsible for introducing the concept of sports development utilising disruptive marketing ideas through unconventional mediums to its core audiences. He will drive the marketing strategy and brand management functions including brand communication, brand design, sports marketing, offline and social media marketing.

Kooh co-founder and chairman Susir Kumar said, "Kooh is a fledgling organization with a clear aim to rekindle love for the outdoor in the lives of kids, parents and communities. Shrikant is a passionate professional with deep marketing experiences spanning consumer, entertainment and B2B segments, and we found in him the right qualities to drive Kooh‘s marketing function. Given his proven leadership skills, sharp business acumen and track record in building brands; we look forward to leveraging Shrikant‘s skills in achieving our mission."