K&L Arms Communications retains Nikon biz

MUMBAI: K&L Arms Communications has retained the creative and media businesses of camera company, Nikon.

Nikon India, a subsidiary of Nikon Corporation Tokyo, made the decision in the last week of January, after calling a multi-agency pitch in December.
K&L Arms Communications, a 50:50 JV between K&L Inc. and the Delhi-based Arms Communications formed in 2007, were handling the creative business of Nikon since 2009. The agency had outsourced the media business to Carat Media Service Delhi, but now K&L Arms will handle the media business as well.
According to the source, Nikon will be getting more aggressive in the T.V. space. 
With the official entry of Nikon in India, it appointed ADK Fortune as its creative, prior to which the duties were being handled by K&L, Singapore. Arms was looking after the communication for the brand in India on behalf of the Singapore-based agency.

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