Khatron Ke Khiladi tops the reality war on Hindi GECs

MUMBAI: Khatron Ke Khiladi - Torchaar (KKK4) has emerged as the winner in a closely fought battle of reality shows that have flooded the Hindi general entertainment channels (GECs), post IPL.

As per TAM data for week ended 4 June (C&S, 4+ years, HSM), KKK4, launched on 3 June, opened with a 2.97 TVR.

The daredevil reality show, aired Friday-Saturday in the 9 pm slot, tgarnered an average TVR of 2.64 during its debut week. However, it got tough competition by X Factor India, the newly acquired singing reality show format, on Sony Entertainment Television and Zee TV‘s Saregamapa Li‘l Champs. 
Debuting on Sony Entertainment Television, X Factor opened with a TVR of 2.14. In the first week, it was aired everyday in the 9 pm slot, and the average remained at 2.13 TVR. From 10 June, the show will shift to Friday-Saturday, 9 pm band.

Meanwhile, Li‘l Champs (Zee TV), on 10 pm slot (Friday-Saturday) opened with a 2.7 TVR and averaged with 2.6 TVR.

Also, Imagine TV‘s flagship reality series Swayamvar, which is in its third season and is titled Ratan Ka Rishta, got a 1.6 TVR opening and averaged 1.3 TVR for the week.

Meanwhile, Sony‘s "biggest fiction launch" Bade Acche lagte Hain opened with a 1.35 TVR in the Monday-Thursday 10.30 pm slot and averaged with a 1.52 TVR in its debut week.
Colors‘ new fiction Hamari Saas Leela, in Monday-Friday 7 pm band, opened with 1.2 TVR and clocked an average TVR of 1 during the week. 
A look on the Hindi GECs overall chart: Star Plus added 7 GRPs (gross rating points) during the week to end with 290 on top, while Colors added 15 GRPs to its last week tally and remained at No. 2 with 245 GRPs.

Moreover, this week Sony Entertainment with 181 GRPs (+12 GRPs) and Zee TV with 183 GRPs (addition of 2 GRPs this week), came too close for comfort.

Sab is strong at No. 5 with 147 GRPs, an increment of 19 GRPs over the previous week and Imagine added 15 to its tally to close the week with 85 GRPs.

Star One and Sahara One lost 3 and 5 GRPs respectively during the week and were at 37 and 27 GRPs.

Latest Reads
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories