MAM

Khatron Ke Khiladi tops the reality war on Hindi GECs

MUMBAI: Khatron Ke Khiladi - Torchaar (KKK4) has emerged as the winner in a closely fought battle of reality shows that have flooded the Hindi general entertainment channels (GECs), post IPL.


As per TAM data for week ended 4 June (C&S, 4+ years, HSM), KKK4, launched on 3 June, opened with a 2.97 TVR.


The daredevil reality show, aired Friday-Saturday in the 9 pm slot, tgarnered an average TVR of 2.64 during its debut week. However, it got tough competition by X Factor India, the newly acquired singing reality show format, on Sony Entertainment Television and Zee TV‘s Saregamapa Li‘l Champs. 
 
Debuting on Sony Entertainment Television, X Factor opened with a TVR of 2.14. In the first week, it was aired everyday in the 9 pm slot, and the average remained at 2.13 TVR. From 10 June, the show will shift to Friday-Saturday, 9 pm band.


Meanwhile, Li‘l Champs (Zee TV), on 10 pm slot (Friday-Saturday) opened with a 2.7 TVR and averaged with 2.6 TVR.


Also, Imagine TV‘s flagship reality series Swayamvar, which is in its third season and is titled Ratan Ka Rishta, got a 1.6 TVR opening and averaged 1.3 TVR for the week.


Meanwhile, Sony‘s "biggest fiction launch" Bade Acche lagte Hain opened with a 1.35 TVR in the Monday-Thursday 10.30 pm slot and averaged with a 1.52 TVR in its debut week.
Colors‘ new fiction Hamari Saas Leela, in Monday-Friday 7 pm band, opened with 1.2 TVR and clocked an average TVR of 1 during the week. 
 
A look on the Hindi GECs overall chart: Star Plus added 7 GRPs (gross rating points) during the week to end with 290 on top, while Colors added 15 GRPs to its last week tally and remained at No. 2 with 245 GRPs.


Moreover, this week Sony Entertainment with 181 GRPs (+12 GRPs) and Zee TV with 183 GRPs (addition of 2 GRPs this week), came too close for comfort.


Sab is strong at No. 5 with 147 GRPs, an increment of 19 GRPs over the previous week and Imagine added 15 to its tally to close the week with 85 GRPs.


Star One and Sahara One lost 3 and 5 GRPs respectively during the week and were at 37 and 27 GRPs.

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