Kaya revamps brand identity, launches ad campaign

MUMBAI: Kaya Skin Clinic has launched a new advertising campaign post the complete revamp of its brand identity.

The new campaign is in line with the changing hopes and aspirations of today’s Indian woman and highlights the brand’s focused shift from a clinical approach to being the ultimate beauty destination.

Created by Kaya’ creative agency, Salt Brand Solutions, the television campaign introduces Kaya’s Signature Face Therapy range.

Kaya Skin Clinic marketing head Suvodeep Das said, “Our endeavour is now to communicate that the brand is not only a problem solver but also offers the consumer complete beauty transformations. As part of the repositioning exercise, we have also introduced a new portfolio of services. Our new TVC campaign portrays the brand in a contemporary, fresh and aspirational light”.

Apart from the TVC campaign, the company is deploying mediums like print, outdoor, digital and social media to promote its new identity. Kaya is also introducing the ‘Kaya Wall of Beauty’ initiative through its digital embassies to encourage consumers to share how Kaya redefined ‘beauty’ for them.

The initiative aims to create an engagement platform for consumers to post their experience at Kaya along with a picture for the world to see and appreciate.

“Kaya Wall of Beauty’ gives us a strong platform to engage with our six lakh consumers across the nation. This digital activation resonates with our new TVC’s thought and brings the experience alive with our consumers sharing their stories of how Kaya has made them look and feel beautiful,” Das said.

Latest Reads
Cadbury Dairy Milk launches campaign for 70-year celebration

Cadbury Dairy Milk recently completed 70 years in India and to celebrate the occasion, Mondelez has launched a new campaign for India’s favourite chocolate.

MAM Marketing MAM
Big B faces the heat for Kalyan Jewellers TVC

Kerala-based jewellery chain, Kalyan Jewellers' latest TVC featuring Amitabh Bachchan and his daughter, has been termed as “disgusting” and aimed at creating distrust in the banking system by the bank union, according to a report by Mint.

MAM Media and Advertising Ad Campaigns
Laqshya Media Group creates India’s largest billboard for Jeep Compass

Laqshya Media Group has partnered with Jeep India to create India’s largest outdoor media installation for its iconic Compass on one of the busiest national highways of India which connects two major cities, Mumbai and Pune.

MAM Media and Advertising Ad Campaigns
Honor launches new ad with Bhumi Pednekar

Honor, the e-brand of Huawei, has kick-started Honor 9N #NoOrdinaryBeauty campaign in collaboration with Bollywood actress Bhumi Pednekar.

MAM Media and Advertising Ad Campaigns
Seenu Kurien joins Carnival Cinemas as VP sales and marketing

Carnival Cinemas, a motion picture exhibitor, today announced the appointment of Seenu Kurien as VP- sales and marketing.

MAM Media and Advertising People
V-Guard hands digital mandate to Isobar

Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital media partner for V-Guard.

MAM Media and Advertising Account
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands
Dale Vaz joins Swiggy as head of engineering and data sciences

MUMBAI: Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company's technology strategy and building Swiggy’s next generation AI-driven...

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories