MUMBAI: Japanese Mitsubishi Pencil‘s Uni-ball Pens, marketed by Linc Pen & Plastics in India, has roped in Bollywood actress Katrina Kaif as their brand ambassador.

This is the first time that Uniball has opted for a celebrity brand ambassador to endorse its products.
 
Linc Pen & Plastics managing director Deepak Jalan said, "The decision to take Katrina as Uni-ball brand ambassador is based on the fact that she has a great connect with the urban youth of our country, which is basically where our brand focus is. For a pen that is largely aimed at college students and young working professionals, Katrina will definitely infuse fresh energy and vivaciousness."

According to the company, Uniball has been growing steadily at about 20 per cent per annum and the association with Katrina Kaif is to boost both the brand value and its growing customer base. 
 
Said Kaif, "I am excited about being the face of a youthful, high-quality International brand like Uni-ball which I have personally grown up with in UK; and I particularly love Uni Jetstream, which I think, is the smoothest pen in the world. I seriously believe that today‘s youth need to get back to exploring their creativity by penning their thoughts not just on the internet but by putting pen to paper."
 
Uni-ball, whose products range over a number of varieties ranging from Rs 30 to Rs 200, will soon be launching a multi-media campaign featuring the actress.