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Katrina Kaif to dazzle in Nakshatra's new campaign

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MUMBAI: Nakshatra, the jewellery brand, has launched a new print campaign featuring its brand ambassador, Katrina Kaif with the tagline Divine Luck.

The actor has been associated with Nakshatra for almost five years now. Expressing confidence that the new campaign will enhance the visibility and appeal of the brand, Nakshatra COO Amrish Masalia said, "Nakshatra is one of the most respected jewellery brands in the country and abroad. It has taken deep roots in India where it offers a wide range of designs. Our brand ambassador Katrina Kaif with her timeless beauty, elegance and charm has brought effervescence to Nakshatra and the new campaign with its mesmerising appeal is sure to strike a chord with people everywhere."

The campaign was executed by Red Lion Publicis. Commenting on the it, the agency?s creative director Rajesh Kulkarni said, "Nakshatra as a brand has always been about an association between the celestial bodies and the celebrity it is being endorsed by. The latest campaign introduced the Divine Luck tagline keeping the brand in empyrean space. For this campaign we used the concept of tarot cards to make the brand more mystical yet more relatable by visually capturing the beauty of woman wearing diamonds through female oriented tarot cards. The concept further builds the brand values of fantasy, transformation and enchantment. Katrina with her ethereal beauty was a sublime fit for the brand and the concept and was an absolute pleasure to work with."

Adding on the current theme Kulkarni said, "The new theme is quite different from the old one and yet rooted in the basic concept of ?constellation of stars?. It connects with the audience through a different aspect of the heavenly kingdoms."

The visuals of Katrina were shot by fashion photographer, Suresh Natrajan while the styling was done by celebrity designer, Ami Patel.

Post the print campaign, Nakshatra looks forward to shooting an ad commercial communicating the brand message. The print campaign flags off on 7 August. The campaign which goes on till 14 August will target the northern and western markets.

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