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Katrina Kaif joins the Lux brigade as new brand ambassador

MUMBAI: Hindustan Unilever (HUL) has roped in Bollywood actress Katrina Kaif as the new brand ambassador for Lux‘s new variant, Lux Purple Lotus & Cream. 
  
Says HUL VP - home care & skin cleansing Sudhanshu Vats, "Lux, over the years, has always been known for introducing exciting innovative variants for its consumers and here‘s another such variant which is sure to appeal to consumers with its unique purple colour and sensuous aroma. We look forward to this variant becoming a favourite amongst consumers across India."


The FMCG major has also launched a new television campaign featuring Kaif that has been directed by Marco. The music score for the campaign has been composed by the trio, Shankar Ehsaan Loy.
 
 
Says Katrina Kaif said, "I join the legendary Lux beauty brigade, and only hope that my association with the brand grows stronger in the years to come."

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Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

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Blackberrys gives digital mandate to FoxyMoron

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Kajaria Ceramics launches campaign with Anushka Sharma

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Greenply questions your plywood choice

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NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

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Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

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Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

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Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

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Expedia asks you to try it out

MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.

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