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Kalpataru Mandates NeoNiche to Design and Deliver Their Event Marketing Initiatives

The agency will handle the events for Kalpataru’s luxury properties

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MUMBAI: NeoNiche Integrated Solutions Pvt. Ltd, a 360-degree experiential marketing agency, recently won the events mandate for Kalpataru Limited. The account was won following a multi-agency pitch.

Kalpataru Limited is one of India’s leading real estate companies, responsible for building Mumbai’s tallest and luxurious residential tower in the ’70s, a record that stood for the next quarter of a century. The brand also has several luxury properties under its domain, such as Avana, Magnus, Amoda, Solitaire, Vista, and Yashodhan.

NeoNiche will be playing the role of showcasing the grandeur and luxuriousness of the brand events through the right mix of design and storytelling, with a combination of immersive technology, skilled professionals in marketing, space designers, architects, and much more. Its aim is to enthral the audience to maintain the legacy of Kalpataru and deliver an effective engagement, amalgamated with a flawless execution. This will bring about a high recall value for the brand, for attendees and client alike, and make it a glorious success.

Speaking about the win, Mr. Valay Lakdavala, Director - Client Relations, NeoNiche said "We are very excited about our association with Kalpataru Limited, as it allows us an opportunity to use our expertise to showcase the brand as an industry leader, for its thoughtfully designed, high quality, and innovative life-spaces. The opportunity will set the roadmap for our plans to create meaningful and remarkable experiences in the real estate industry”.

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