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Kajaria Ceramics touches patriotism with Akshay Kumar

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MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

In line with the vision of ?Make in India? and taking forward last year?s brand campaign theme, the new TVC highlights the deep rooted India connection of the brand.

Conceptualised by Crayons Advertising, the TVC showcases Akshay Kumar running after a drifting kite, crashing a Bengali wedding to running on the streets of Rajasthan and reaching to Kerala?s traditional snake boat ride Akshay Kumar symbolically showcases Kajaria?s presence across India and how the brand is deep rooted into its diverse culture and tradition.

Touching the chords of patriotism, the campaign will unfold with a power packed 360- degree outreach and engagement plan across media vehicles. The brand will have a significant presence across digital, retail, radio, print, cinema and TV. It is also timed to the Republic Day celebrations across India.

Kajaria Ceramics joint managing director Rishi Kajaria, ?At Kajaria we reiterate the fact that we are a brand that is Indian first and a business later. It is our primary goal to keep contributing to transforming India into a better and more beautiful country. We are very happy to continue our association with one of the most grounded celebrity of today, Akshay Kumar who symbolises our brand philosophy. This simple yet heartwarming ad campaign is sure to appeal to every Indian.?

With a turnover of Rs 2850 crore, the company is optimistic about the double-digit growth in the next five years.

Actor Akshay Kumar says, ?I am happy to continue to be a part of the brand. I take great pleasure in doing campaigns which resonate with our country?s dream and vision. It is highly fulfilling to convey to the world how well connected India?s number one tile manufacturing company is with its nation. I look forward to continuing my association with the brand.?

Since its establishment in mid-1988, Kajaria has been moving forward on many fronts by capitalising on solid growth opportunities, improving its operating efficiency and by sharpening the focus on its business portfolio.

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