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Kajaria Ceramics launches campaign with Anushka Sharma

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MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by Kajaria is looking to be among the top five players in the sanitaryware and bath solutions market by 2020.

Kajaria Ceramics joint managing director Rishi Kajaria says, “The new India is confident and is ready to walk in step with the best in the world. Anushka Sharma is a very popular Bollywood actress and her style and skills have been appreciated by the audiences across the country. We are happy to do our first major campaign with Kerovit when the interest in her is at a nationwide high. With superior products and pan India presence, we are looking to double our topline by 2020 becoming an industry leader in the sanitary ware and bath solutions market.”

The new campaign will start with digital and print media but will then leverage cinema, all genres of television and outdoor mediums to reach out to the target audiences. The campaign is a major thrust by Kajaria bath ware to popularise the Kerovit brand amongst consumers and is expected to help the company double its revenue in the next three years. The company has also geared up its manufacturing and import capability to meet the growth in demand.

Since its establishment in mid 1988, Kajaria has been moving forward on many fronts by capitalising on solid growth opportunities, improving its operating efficiency and by sharpening the focus on its business portfolio. It has been growing rapidly since its inception and is counted among the fastest growing players in the segment. The company has over 70 distributors, 150 exclusive studios and over 600 retailers spread across all states of the country.

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