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JWT, Webchutney and Nokia shine at the Olive Crown Awards

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MUMBAI: JWT and Webchutney shared the ‘Green Agency of the Year‘ award at the Olive Crown Awards held here on 3 March.

Organised by the India Chapter of the International Advertising Association (IAA), the Olive Crown Awards celebrate excellence in communicating sustainability.

While the Green Advertiser of the year went to Nokia, Ogilvy bagged the award for Green Initiative along with Matrubhumi. Suzlon‘s PALS campaign created by Lowe Lintas won the silver in the Press- consumer products and services and TVC/Cinema corporate categories. The silver for the Press corporate went to TOI‘s Ganesha 2011 campaign created by Umbrella Design.

In the category for TVC/Cinema consumer products and services, the silver was awarded to Thane Municipal Corporation ‘Slap‘ campaign created by Ogilvy. In the corporate TVC/Cinema category the gold was bagged by JWT‘s ‘I recycle my Nokia‘ campaign created for Nokia. This campaign also won the gold in the Digital category for its digital campaign created by Webchutney. Nokia‘s campaign also won it the gold in Green Brand of the Year category and the silver for Campaign of the Year. Nokia shared the latter with Volkswagen‘s Think Blue campaign created by DDB Mudra Max and Mediacom. The gold in the Campaign of the year went to iFOLD, a self-campaign created by Ogilvy.

In the events category, the gold was shared by Matrubhumi‘s Seed event created by in-house and Garnier‘s event organised by Lodestar. The silver in the category was shared amongst Whirpool‘s ‘Ek Jodi Kapda‘ organised by Draft FCB Ulka, Toyota‘s ‘Greeanathon‘ by Dentsu and JK Tyres ‘Soles with Souls‘ event created by Contract Advertising.

The gold in the OOH category went to Volkswagen‘s Think Blue campaign conceptualised by DDB Mudra Max and Mediacom while the silver went to TOI‘s Ganesh 2011 campaign.

Dustyfoot Productions‘ short film The Wild Meat Trail won the gold in the Documentary and Short film category. In the category of Press Unreleased Greenpeace‘s Nuclear Bomb campaign by Goldmine won the silver.

In the category of Young Green Art Director of the Year the gold was awarded to Abhishek Saxena from Webchutney and the silver went to Umbrella Design‘s Uttam Sutar. The silver for the Green Brand of the Year was shared by Matrubhumi‘s Seed and JK Tyres ‘Soles with Souls‘ campaign.

In the special categories Dr RK Pachauri was felicitated with the Green Crusader Award while Ogilvy and Matrubhuni won the award for Green Initiative. The Olive Green Hungama Award was shared by Kartik Ramnathkar for ‘A big thank you to global warming‘ and Komal Udeshi fro Save Power and Go Green.

The event witnessed a mix of creativity, entertainment, seriousness, Bollywood and saw the presence of eminent personalities from the world of advertising, marketing and media industry as they walked the "green carpet".

Member of Parliament Priya Dutt and Reliance Foundation chairperson Nita Ambani were the guests of honour at the event.

A special Green Crusader was presented to Pachauri who won the Nobel Prize as Chairman IPCC.

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