MUMBAI: With a focus on creating distinct advertising, JWT Mumbai has been the only Indian advertising agency to be honoured by a Stevie Award - The International Business Awards - in New York for the ad created for the Philips - ‘Bada TV’ and a finalist certification for the Philips DVD - Ramukaka’ TVCs.
 
 
The Stevie Awards honor and generate public recognition of the efforts, accomplishments, and positive contributions of companies, agencies and business people worldwide. These awards commenced in 2002 with The American Business Awards, followed by The International Business Awards in 2003, and now The Stevie Awards.
 
 
JWT Mumbai senior vice president and general manager Tarun Rai said, "We wanted to keep it simple yet give the brand a modern personality in the minds of the consumer. This has been the thrust of all the work we have created for Philips."
 

 
 
Adds JWT Mumbai vice president and executive creative director D Ramakrishna, "The one thread running across all our work has been the use of life insights underpinned with humour, making it universally appealing."

"The impact made by these television commercials was huge in the market place resulting in a huge surge in sales for both categories," said JWT Mumbai vice president and client services director Suranjan Das, who heads the Philips account.

Bada TV resulted in over 60 per cent increase in CTV sales in 2004 over the previous year. The DVD Ramukaka film (which also won the Ad Club, Mumbai EFFIE silver) helped grow the DVD category by 1000 per cent in 2003-04.