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JRE Group ties up with marketing guru Philip Kotler to set up centre of excellence in India

MUMBAI: JRE School of Management has partnered with marketing guru Dr. Philip Kotler to establish the first ‘Kotler Centre of Excellence’ (KCoE) in India.

To be hosted at the JRE School of Management at Greater Noida, the KCoE will undertake cutting edge research in the field of Marketing to bridge the gap between academia and industry.

Speaking on the tie-up, JRE Group of Institutions Academic President Prof Stephen Rawlinson said, “The Kotler Centre of Excellence is being created with the aim of creating knowledge resources which will benefit India’s marketing scenario and the management ecosystem as a whole. This will be the first Kotler Centre of Excellence in India, and its stated objectives will be to conduct research on issues and opportunities at the ‘Bottom of the Pyramid’ (BoP) – as defined by C.K. Prahlad.

"The KCoE will also design and offer Management Development Programs and Certification/Diploma Courses for corporate executives. These courses will be developed with the active participation of renowned professors from across the world along with Indian professors and marketing practitioners.”

The Kotler Centre of Excellence would also have a social incubator component which would develop projects and resources for people who are at risk of social exclusion because of their socio-economic backgrounds, lower income and lower education.

JRE School of Management in association with Relio Quick is also organising a one day certified training program by Dr. Philip Kotler for marketing delegates on 14 March at The Leela Kempsinski, Gurgaon.

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