MUMBAI: Lintas Media Group has promoted Joydeep Raha as head of Initiative Mumbai, which comes as an additional responsibility. At present, Raha heads Initiative Bangalore as associate vice president.

 
 
Describing his new assignment as "exciting, as well as immensely challenging," Raha, who will be based in Mumbai now, said, "It is indeed a great task to head two branches of one of the country's most dynamic media service practices. The Group’s knowledge based approach is very satisfying and I look forward to the challenges."
 
 
Initiative president Kartik Iyer in an official statement said, "This year, we hope to take Initiative to new heights. To reach this, it is imperative to maintain the business on a positive path. According to me, Joydeep's track record at the Bangalore branch makes him most apt for the job."
 
 
Lintas Media Group media services director Lynn de Souza was quoted in the statement as saying, "We are always keen on providing opportunities for our people to grow and benefit. I’m sure this decision will prove correct and enhance Initiative’s move ahead."
Raha has been with Initiative since October 2003, heading the Bangalore branch. His tenacity and perspective enabled him to bag the Birla 3M (makers of Scotchbrite and Scotchgard), Weekender, IIHT and MV Diabetic accounts last year.