MUMBAI: Titan Industries Limited has roped in Bollywood hunk John Abraham as the brand ambassador for its trendy sunglasses brand - FasTrack. Abraham will be endorsing the range of eyewear under the FasTrack brand for the current summer season.
 
 
Commenting on the appointment of John Abraham as the brand ambassador for FasTrack Eye gear, Titan Industries business head (Accessories and Licensed Brands) Ajoy Chawla said, "The idea of associating John Abraham with FasTrack was because of the fashionable, stylish and youthful appeal that both enjoy in the country. Both are highly rated, and style icons amongst today's youth, who are constantly looking to express their attitude and highlight their personality."
 
 
John, on the other hand, said, "I have always felt that FasTrack has embodied, the young and hip attitude. FasTrack has stood for a brand of accessories that are stylish, trendy and affordable for today's on the move generation. It gives me great pleasure to be associated with brand that has cool and fashionable merchandise. FasTrack is an innovative Indian youth brand that has made a mark for itself and stands out as a trendsetter."
 
 
As brand ambassador, the hip and happening actor will play a key role in the brand and product communication on television, in print, outdoor media and various promotions and merchandise that have been planned for the brand.