MUMBAI: Outdoor Advertising Professionals (OAP) has appointed Jesley Joseph as VP South.

His induction is with the objective to help develop and strengthen the company in the ad world. His expertise in the field of outdoor, planning and execution will help the southern OAP team to build up more effectively, the company said.

OAP CEO Abhijit Sengupta said, "We welcome Jesley in OAP family. His experience, enthusiasm, and knowledge of new media are commendable. Having such a dynamic person in the team is a privilege for OAP south team."

Joesph brings in 15 years of experience in print, research, outdoor advertising, business development, and media planning.

He commenced his career in 1994 with The Business India. He has also worked with the Indian Express group, Vivaki Specialist Services, ADS Advertising and Mudra Max (Primesite).