Jaypee ropes in Mudra Delhi as creative partner

MUMBAI: Jaypee Group, the infrastructural company, has roped in Mudra India Delhi as its creative agency.

The agency will handle the creative duties of the real estate group‘s cement business for South India, edible oil, power and Formula One. The consolidated account size is in the region of Rs 400-500 million.
Says Jaypee Group EVP Shiva Dixit, "Since we were entering into South India with our cement business, we were looking to engage a new agency. There was no pitch called for these businesses. Mudra is a great agency and they have a lot of good advertising and creative contribution to their credit. So, we just thought of going along with them."

In the next couple of months, the company is also expected to launch a campaign through the outdoor, print, TV advertising for its edible oil division.
Adds Mudra North and East EVP and head Ajay Naqvi, "We are extremely excited with this mandate. We were persistent and I think our passion, thinking and work all got acknowledged and appreciated. We hope to do justice to this responsibility. I must specifically mention Vandana Katoch, Creative Director and Gopal Krishnan, Vice President, who have ably led this business and I am confident will continue to do so."

For Formula One racing event in India, Jaypee plans to start promoting close to the event dateline 30 October. The coveted race will be taking place at Jaypee Group Circuit in Greater Noida, about 50 km from New Delhi.

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