MUMBAI: Jaypee Cement has taken the title sponsorship for the upcoming three-match test series between India and Sri Lanka. 
 
Information available with Indiantelevision.com indicates that Jaypee Cement has shelled out Rs 60 million for the series, ‘The Jaypee Cup‘. 
 
Nikon and Hero Honda have come on-board as associate on-ground sponsors. They are shelling out around Rs 25 million, says a source. 
 
The on-ground marketing rights of the series lie with the World Sport Group. The series, which begins next week, will be telecast on Neo Cricket.