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Jai Maharashtra assigns its ad sales to Aidem Ventures

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MUMBAI: The team at media and ad sales repping company Aidem Ventures is saying Jai Maharashtra these days. No, no they are not becoming fundamental Maharashtrians; the company has been appointed as the official media and sales rep for the news channel from the Sahana group which was launched on 1 May 2013.

Jai Maharashtra has brought on board a great blend of anchors and the finest talent from the news television industry. With Mandar Phanse as the editor, Tulsidas Bhoiteand and Ravi Ambekar as the executive editors, the channel has already gained tremendous traction in the Maharashtra market.

Jai Maharashtra plans to establish a strong foothold in the Television industry which is evident from its availability across cable & leading DTH platforms including Videocon D2H, 7 Star, Scod18, Siti Cable and GTPL. Jai Maharashtra boasts of a modern infrastructure to broadcast digital quality signals promising exceptional clarity.

Aidem Ventures Regional and News Broadcast business head Alok Rakshit says: "Regional channels accounted for approximately 27 per cent of total television viewership in 2012, which is proportionate to the advertising market share they commanded during the same period. Advertising interest in regional markets is strong and broadcasters see immense potential for revenues from local advertisers who are willing to pay a premium to reach their targeted audience. From our own experience with regional channels, we have come to realise that a staggering number of advertisers are seeing the benefits of developing localised communications strategies using sponsorships, promotions and integrated branded content around regional TV. It gives us immense pleasure to be associated with Jai Maharashtra and look forward to driving its vision."

"The Aidem team has a good understanding of the Indian advertising market and we believe they‘ll help us connect better with our advertisers. We look forward to a continued association with them to help us achieve better yield for the channel over the long term" said Sahana group‘s Waahiid Ali Khan.

"Given Aidem‘s proven track record in the News TV advertising trade, this association is a great way to begin the new financial year," added Sahana Films president Adil Mateen.

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