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Isobar India to handle Care India's digital duties

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MUMBAI: Care India, a non-governmental organisation, has awarded its digital media duties to Isobar India following a pitch that happened around two month ago.

Care India advisor - advocacy and external relations Alka Pathak said, "New media is going to play a key role in building the Care India brand, increase supporter base and deepening engagement. We would be using a combination of earned, owned and paid media to increase brand relevance and stature."

Isobar India MD Shamsuddin Jasani said, "We‘re excited to work with Care India. This win is a testament to the fact that we strive to provide innovative solutions to our clients. The strategy that we presented included novel use of digital media, which helped us win the account."

Isobar is a global communications agency with digital at its heart.

Care India is a national developmental organisation that works to ensure gender equality, women‘s empowerment and fighting poverty and social exclusion among women and girls from poor and marginalised communities.

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