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IRS Q3: C&S and Internet reach up, cinema drops

MUMBAI: Cable & Satellite (C&S) and Internet are two sectors, which are continuously showing robust growth in the total reach.


As per the Indian Readership Survey (IRS) 2011 Q3 data, C&S reach has gone up by 15.8 per cent CAGR and Internet by 42 per cent.


C&S total reach is up at 448.24 million compared to 433.21 million in Q2 2011, according to the third quarter IRS data released today by Media Research Users Council (MRUC) and Hansa Research.



The total reach of TV media has also gone up by 6.8 per cent CAGR to 539.87 million (from 531.76 million in Q2).


Internet, the fastest growing sector, saw a 42 per cent CAGR and reach is at 30.89 million, up from 28.41 million in the first quarter survey.






Meanwhile, radio and cinema sectors continued to show the decline in the reach. Cinema‘s reach fell to 76.83 million from 77.83 million in Q2, a negative growth of 7.1 per cent CAGR.


In the Q3 report, total reach of radio has seen a negative CAGR of 3.9 per cent to 158.28 million. In Q2, the total reach for radio was at 161.45 million.

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