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IRS Q2 2012: Radio and cinema bounce back to post positive growth

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MUMBAI: Radio and cinema, which reported negative growth for the past three quarters, have shown positive compounded annual growth rate (CAGR) for the first time since Q2 2011.

While radio grew at 1.9 per cent CAGR (over 2011 Q4 to 2012 Q2), cinema almost touched double figure growth at 9.4 per cent CAGR.

Cable and satellite (C&S) grew at 11.7 per cent CAGR as its reach grew from 475.176 million in first quarter 2012 to 488.642 million in the second quarter.

The reach of television (TV) also showed positive growth at five per cent from the first quarter?s 554.651 million to 563.435 million in the second quarter.

Internet continued to show the most robust at 34.8 per cent from 37.483 million in 2012 Q1 to 39.944 million in Q2 2012.

Press showed least growth at 0.9 per cent increasing its reach from 352.115 million in Q1 2012 to 352.004 million in the second quarter while literacy grew at 3.2 per cent CAGR to 649.715 million from 643.321 million in the first quarter.

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