MAM

IRS Q1 2010: Dainik Jagran , TOI lead flock

MUMBAI: While Dainik Jagran has topped the overall Hindi dailies in the first quarter IRS report released by The Media Research Users Council (MRUC) today, The Times of India has once again come out as the winner in the English dailies scoreboard.
 
From this year onwards, MRUC will release the IRS report on a quarterly basis, which until last year was a half-yearly affair.


The report reveals that Dainik Jagran has earned a total readership (TR) of 54,254,000 for the quarter followed by Dainik Bhaskar (TR of 33,432,000) and Hindustan (29,411,000).
 
Amongst the English dailies chart, TOI has garnered a total readership (TR) of 13,447,000, thereby topping the list, followed by Hindustan Times (TR of 6,254,000) and The Hindu (a TR of 5,140,000).
 
Also, while Saras Salil tops the chart in the Hindi magazine category, India Today rules the rooster in English.


A peep into the detailed list:










Top 10 Dailies
(AIR numbers; All figures in Lacs)









Top 10 Hindi Dailies
(AIR numbers; All figures in Lacs)









Top 10 English Dailies
(AIR numbers; All figures in Lacs)









Top 10 Hindi Magazines
(AIR numbers; All figures in Lacs)









Top 10 English Magazines
(AIR numbers; All figures in Lacs)









Top 10 Language Magazines
(AIR numbers; All figures in Lacs)











Top 10 Publications
(AIR numbers; All figures in Lacs)
(AIR numbers; All figures in Lacs)









Top 10 language dailies
(AIR numbers; All figures in Lacs)









Top 10 Magazines
(AIR numbers; All figures in Lacs)

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