MAM

IPL4 skids 22% in 6-metro TV ratings

MUMBAI: After a promising debut, the fourth season of the Indian Premier League (IPL) has seen a 21.8 per cent skid in its ratings over the earlier year.
 
The average rating of the first 26 matches (till 29 March) has dropped to 4.3 TVR, as per data from TAM Sports for the 6 Metros. The average ratings in the 2010 edition stood at 5.5 TVR for the first 26 matches.
 
In fact, the 2010 edition was the most successful one. The debut season’s average for the same number of matches was at 5.3 TVR, which dropped in 2009 to 4.73 TVR. However, the 2009 edition was played in South Africa and the timings were not suitable for primetime viewing.
 
As far as IPL4 goes, the 10 matches played during the week ended 23 April fetched an average TVR of 4.2 TVR. The match played between Mumbai Indians versus Chennai Super Kings got the maximum, earning a TVR of 6.7.


The lowest viewed match during the week was between Deccan Chargers and Delhi Daredevils (2.15 TVR). In fact, it got the lowest ratings among all the matches played so far this year.


Meanwhile, the impact of IPL was still visible on the Hindi general entertainment channels. For the third consecutive week, the Hindi GEC genre lost GRPs (gross rating points).


Barring Colors and Sab, which added nine and four GRPs respectively, all other GECs shed some GRPs during the week. However, the pecking order remained the same as the previous week.


Star Plus stayed at the top but lost 19 GRPs to close the week ended 23 April with 300, while Colors was at No. 2 with 227 GRPs. Zee TV followed with 193 GRPs (from 197 in the previous week).


Sony Entertainment Television remained at No. 4 with 145 GRPs (146 GRPs in week ago), while sister channel Sab narrowd the gap further with 139 GRPs.


Imagine TV was at 61 GRPs ( from 68 GRPs), while Star One and Sahara One clocked 36 and 29 GRPs during the week.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/19/Secret_Temptation.jpg?itok=tbqhRd8w
Secret Temptation revamped; McNROE eyes growth from deodorant segment

Who doesn’t like to smell amazing and beautiful all the time! While perfumes and deodorants have been available for men for the longest time, it is only recently that Indian brands have begun experimenting with female deodorants and perfumes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/linkdin.jpg?itok=9msPar_c
LinkedIn crosses 50 million user mark in India

For all the tech giants, India is becoming a high potential market very fast. Microsoft-owned professional networking platform LinkedIn has crossed the 50 million user mark in the country.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/vaz.jpg?itok=EgH_g7K5
Dale Vaz joins Swiggy as head of engineering and data sciences

MUMBAI: Swiggy the food ordering and delivery company based out of Bangalore India, has recently announced Dale Vaz as the head of engineering and data science. In his new role Vaz will be responsible for driving the company's technology strategy and building Swiggy’s next generation AI-driven...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/saina.jpg?itok=IQeQE9Xc
Do-iT Talent Ventures signs badminton star Saina Nehwal

Do-iT Talent Venture, the firm owned by Darshana Bhalla and Radha Kapoor Khanna, reinforces its sport portfolio with the 4th most famous global woman athlete Saina Nehwal.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/One-Obsession_1.jpg?itok=5BmKk-fg
Oakley unveils new brand movement with One Obsession campaign

MUMBAI: Oakley recently launched another chapter of the ONE OBESSION campaign which encourages you to make room for your sporting passions, be it sacrifices in your family-life, career or friendships.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/Dh_RTlBUYAAv-lg.jpg?itok=vsQxQ54D
Reliance plans to raise $6bn for consumer biz

MUMBAI: Reliance Industries Ltd has planned to raise about Rs 40,000 crore ($5.8 billion) in fresh debt for expansion of its consumer business, according to a Bloomberg report. The Mukesh Ambani-led company will raise funds through loans and bonds, mostly in the Indian currency.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/itc.jpg?itok=4kZs7OhG
ITC Vivel leads conversations on legal rights for gender equality

ITC Vive lbelieves that for a more equal society, awareness of legal rights is the first step towards empowering and protecting women.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/18/Design_Idea.jpg?itok=JMNhNYb4
Understanding the design industry in India

Often, brands have less than a second to make a first impression. Even the best campaign will only get noticed if it's able to stand out in the first few seconds. A good design helps a brand differentiate itself from all the noise of competing messages.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/17/tac.jpg?itok=BJKCB2KJ
“Inspire and Be Inspired”at “D-CODE” - The debut edition of The Advertising Club’s India Digital Review

Indian brands have undergone a digital awakening with digital engagement and innovation being an integral part of every brands core marketing strategy.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories