BANGALORE: Intel has announced the appointment of R Ravichandran as South Asia sales director. In this capacity, Ravichandran will be responsible for the overall consolidation of all sales activities in South Asia across channels and OEMs and will be based in Chennai.

Ravichandran has been with Intel for more than 13 years. He is now moving back to Intel India from Intel Technology Asia, Singapore, where he spent the last seven years driving several initiatives to grow the desktop and server platforms business.

His last assignment was managing the server marketing function across Xeon and Itanium platforms in the APAC region, informs an official release.

Between 1993 and 1999, he was with Intel India setting up the distribution infrastructure, Intel Reseller Channel Program, growing the OEM business and driving overall expansion in South Asia.