MAM
×

InSync appoints Aidem Ventures as media sales partner

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/26/Hathway.jpg?itok=1qPy7_6o

MUMBAI: InSync, the country‘s first heritage music channel which was launched on 15 August, has assigned the mandate of advertising sales representation to the independent advertising sales and media consulting company, Aidem Ventures.

The channel is a brainchild of renowned violinist and MD of Perfect Octave Media, Ratish Tagde and covers an array of music genres from Indian classical music to Sufi, Ghazals, Folk, Fusion and many more. The opening programming line-up also includes interviews, talk shows, documentaries, genre based reality shows and youth-based fusion shows.

Aidem Ventures director Vikas Khanchandani

Speaking of the association, Aidem Ventures director Vikas Khanchandani said, "InSync has the potential to set the standard for excellence and innovation in the Indian Television industry while forging deep connections with diverse and passionate audiences. We‘re looking forward to working together with the InSync team to represent and deliver legendary musical experiences that endure for generations."

Ratish and the Perfect Octave team have been in the musical events management business for over a decade. As a part of the launch marketing strategy, the channel plans to connect to and to build awareness amongst its local targeted audience by organising 40 to 50 musical concerts across India over the next one year while simultaneously covering them on the channel.

Also a part of the launch strategy is the show ‘I Can‘. This flagship property that will predominantly focus on discovering and nurturing young talent from across India and for this InSync will reach out to various parts of India. The talent thus discovered, will be promoted on the show and will be offered concerts in India and overseas. If need be, maestros will train the talent to reach expertise.

Perfect Octave Media MD Ratish Tagde

The channel has roped in Manish Rach to take responsibility of the distribution of the channel. "InSync is a pay channel already available on major MSOs including Hathway, InCable, DEN, GTPL, Fastway, Star and DIGI Cable. Talks are currently on with the major DTH platforms in India and a few international distribution players as well," said Manish.

"As the only heritage music channel available, InSync has the first-mover advantage. It has been gaining tremendous response from the market. The channel offers a much higher level of engagement with a range of branding opportunities beyond just FCT therefore attracting cross-industry advertisers. Currently, there are a host of events in the pipeline. We are also going to be offering customisable, branded event solutions to keen advertisers," added business head, Hindi entertainment & niche channels Nikhil Sheth

"We have music maestros like Pt. Shivkumar Sharma, Pt. Hariprasad Chaurasia, Ustad Rashid Khan, Shankar Mahadevan, Ustad Zakir Hussain, Sivamani and Hariharan contributing to the channel‘s content. We already possess 300 hours of original, HD quality, video content. By the end of the year, we will have 700 hours more. We consider it our responsibility to help nurture and encourage India‘s interest in classical music. While we continue doing so, we‘re certain that Team Aidem will help achieve the channel‘s optimal revenue potential," said Ratish Tagde.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/sonali.jpg?itok=ZbsxoKuj
Essence hires Sonali Malaviya as VP - client partner

Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president - client partner. She will be reporting to Anand Chakravarthy, managing director, Essence India and will lead the Google relationship, based in the Gurgaon office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/dentsu_0.jpg?itok=ZFEgXajc
Bridge Music Academy launches the racist keyboard

MUMBAI: Earlier last month, Bridge Music Academy has launched the racist cover campaign aimed at educating children about racism and its effects. Conceptualised by Dentsu Webchutney, the campaign is supported by Culture Fox and Roland.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/home_0.jpg?itok=0bXP_ZC8
QuikrHomes releases consumer sentiments report for 2018

MUMBAI: Leading digital real estate business QuikrHomes has released a comprehensive report that captures consumer sentiments for the year 2018. The report was conceptualised to understand consumer sentiments post regulatory changes in the real estate and what it means to the industry in 2018. 

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/delna.jpg?itok=BTR_1g7D
Law & Kenneth Saatchi & Saatchi appoints Delna Sethna as CCO

MUMBAI: Law & Kenneth Saatchi & Saatchi, Publicis Communications’ full-service creative agency, has named Delna Sethna as its chief creative officer across all its businesses. Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/23/digital_advertising.jpg?itok=4digFr02
2018 will be a year of video campaigns: WATConsult's Rajiv Dhingra

MUMBAI: If you see an advertisement on a website or your app, you are a well defined consumer of digital advertising. Thet ads on the website you visit are primarily revenue source for internet companies.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/pickel_1.jpg?itok=b5_hpALu
Mother's Recipe undertakes initiative for war heroes

MUMBAI: India’s homegrown pickle brand Mother’s Recipe initiated a new campaign called, tribute to our motherland to salute the supreme sacrifice and selflessness of our brave men in uniform. Under this initiative, the company will contribute Rs 3 from the sale of every special edition Mothers...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/India.jpg?itok=-GJOwCdN
Is India ready for the impact of AI on marketing?

MUMBAI: From self-driving cars to voice assistants Siri and Alexa, artificial intelligence (AI) is expeditiously becoming popular. While one may think of AI only as intelligent robots or technology, it encompasses everything from Google’s search algorithm to e-commerce to geo-target and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/kumar.jpg?itok=0Z79MabV
Kajaria Ceramics touches patriotism with Akshay Kumar

MUMBAI: Kajaria Ceramics has launched another new ad campaign with its official brand ambassador and Bollywood actor Akshay Kumar. The company recently launched a TVC for its bathware solutions brand KEROVIT with Anushka Sharma.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/22/somar.jpg?itok=IA5Yawi1
Duroflex launches sleep marathon with Milind Soman

MUMBAI: We are living in the time of the gig culture where staying up all night to meet project deadlines is celebrated. However, long term effects of lack of sleep are hardly discussed. Keeping this in mind, Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, has conceptualised the...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories