MUMBAI: Initiative, the flagship arm of Lintas Media Services has been mandated to handle the media for both Classic (makers of Polo and Smash clothing) and IIHT (full service with SSCB) in Bangalore.

In addition to this, the agency has also bagged the PC Chandra Jewellers account in Kolkatta. The collective worth of these three accounts is said to be worth Rs 250 million.

Initiative president Kartik Iyer says, "The efforts of the teams in Bangalore led by Joydeep Raha and Kolkatta led by Mahesh Motwani have been exemplary. We will strive to make each of these businesses benefit tremendously from our commitment to provide not just effective, but also knowledge based planning. With our value based insight, strong logistic support and intelligent media solutions we hope to vastly strengthen the brand teams' efforts."
 
 
Lintas Media Group director - Media Services Lynn de Souza said, "Our Eastern practice is strengthened with the addition of PC Chandra and Bangalore is definitely honoured to have been selected by these two accounts. All new accounts that we partner are always a privilege."
 
 
Lintas Media Group's brands include Initiative, Insight, Interactions, and Intellect. Lintas Media Group clients include Maruti Udyog Ltd, Bharat Petroleum, Bajaj Auto, ITC LTD, UTI, Idea Cellular, MRF, Eveready, Reynolds, Enamour, Saint Gobain, Revlon, Bombay Dyeing, Siemens, amongst others.