MUMBAI: ING Vysya Life Insurance has appointed Starcom MediaVest Group in Bangalore as its media AoR.

Speaking about the win MD India - West and South Manish Porwal said, "There are several unique and fresh challenges that the life insurance industry today faces. Co-optition, or the enhanced power of symbiotic effort of advertising for the growth of the entire industry and not just the brand, is one of them. We are glad that with ING Vysya life insurance as our client, we will be unearthing new ways of using these opportunities.

"We are glad, we are working with mature clients who did not want a speculative pitch but wanted to find a mind match and evaluated us for our understanding of the category and our commitment and delivery to our current clients. I am told, it was this like-minded approach to business juxtaposed with our expertise and in-depth understanding of holistic planning that was critical to the decision."

Starcom Bangalore Operations GM and head Sindhuja Rai said, "ING Vysya Life understands and believes in what we truly deliver and stand for. The Company is involved in creating products and plans for various stages of life with a true concern for the masses. We at our level would be incorporating our 'nuts and bolts' approach to communication and contact planning to deliver all aspects of communication. The Starcom Bangalore team, no doubt, is excited and charged to deliver and bring the same delight to them, for what it has consistently been known for."