MAM

Indians off to a good start at Cannes 2011

MUMBAI: The Indians innings at the weeklong advertising event has seen an upright start.


There are seven Indian nominations in the promos and activations category – and six finalists in the Direct Lions category at the 58th International festival of Creativity.



Besides four entries from Mudra, there is one entry each from Grey India and Contract Advertising in the Direct Lions. While in the promo and activation category, BBDO India has three nominations – and Mudra India and CreativeLand Asia have two each.


What started in 1954 with just 130 delegates has grown into a behemoth festival with approximately 10,000 delegates expected to attend the festival this year. The event will hold 57 seminars and 20 workshops.


Direct Lions







































Sub-category


Agency


Title


Advertiser


Flat Mailing


Mudra Communications, Mumbai


Disappearing discounts


R I Ayurveda Research Labs


Mudra Communications, Mumbai


Bouncing Mail


Union Bank ofIndia


Traffic & BrandBuilding


Mudra Communications, Mumbai


Disappearing discounts


R I Ayurveda Research Labs


Best Low Budget Campaign


Mudra Communications Mumbai


Silent National Anthem


Reliance Media Works


Corporate Image & Information


Contract Advertising,  Gurgaon


Soles with Souls


J.K. Tyre & Industries


Ambient Media & Print Collateral, Non-Mail (Small Scale)


Grey Worldwide, Mumbai


Magic Drain Opener


Procter & Gamble



Promo & Activation













































Sub-category


Agency


Title


Advertiser


Best Use of Experiential Marketing in a Promotional Campaign


BBDO  Mumbai


Shave Sutra


Procter & Gamble


Best Sponsorship or Partnership Campaigns


BBDO Gurgaon


Cops on Oats


PepsiCo


Financial Products & Servcies


BBDO Gurgaon


Call from the future


Aviva life Insurance


Best use of Social Media Marketing in a Promotional Campaign


Creativeland Asia,  Mumbai


Plan-T


Parle Agro


Food and Non-Alcoholic Drinks


Creativeland Asia,  Mumbai


Plan-T


Parle Agro


Corporate Image & Information


Mudra Communications, Mumbai


Silent National Anthem


Reliance Media Works


Best Use of Broadcast in a Promotional Campaign


Mudra Communications Mumbai


Silent National Anthem


Reliance Media Works



Cannes 2011 has received an impressive 28,828 entries from an estimated 90 countries, including 1,177 entries from India. There are 13 categories this year, including the latest addition -- Creative Effectiveness.



Consequently, in terms of participation the numbers are rising: while the US has sent a group of 1,400 delegates, the Indian total stands at nearly 170, China almost 250 and Brazil approximately 700.

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