Indians off to a good start at Cannes 2011

Indians off to a good start at Cannes 2011

Mudra Max

MUMBAI: The Indians innings at the weeklong advertising event has seen an upright start.

There are seven Indian nominations in the promos and activations category – and six finalists in the Direct Lions category at the 58th International festival of Creativity.

Besides four entries from Mudra, there is one entry each from Grey India and Contract Advertising in the Direct Lions. While in the promo and activation category, BBDO India has three nominations – and Mudra India and CreativeLand Asia have two each.

What started in 1954 with just 130 delegates has grown into a behemoth festival with approximately 10,000 delegates expected to attend the festival this year. The event will hold 57 seminars and 20 workshops.

Direct Lions

Sub-category

Agency

Title

Advertiser

Flat Mailing

Mudra Communications, Mumbai

Disappearing discounts

R I Ayurveda Research Labs

Mudra Communications, Mumbai

Bouncing Mail

Union Bank ofIndia

Traffic & BrandBuilding

Mudra Communications, Mumbai

Disappearing discounts

R I Ayurveda Research Labs

Best Low Budget Campaign

Mudra Communications Mumbai

Silent National Anthem

Reliance Media Works

Corporate Image & Information

Contract Advertising,  Gurgaon

Soles with Souls

J.K. Tyre & Industries

Ambient Media & Print Collateral, Non-Mail (Small Scale)

Grey Worldwide, Mumbai

Magic Drain Opener

Procter & Gamble

Promo & Activation

Sub-category

Agency

Title

Advertiser

Best Use of Experiential Marketing in a Promotional Campaign

BBDO  Mumbai

Shave Sutra

Procter & Gamble

Best Sponsorship or Partnership Campaigns

BBDO Gurgaon

Cops on Oats

PepsiCo

Financial Products & Servcies

BBDO Gurgaon

Call from the future

Aviva life Insurance

Best use of Social Media Marketing in a Promotional Campaign

Creativeland Asia,  Mumbai

Plan-T

Parle Agro

Food and Non-Alcoholic Drinks

Creativeland Asia,  Mumbai

Plan-T

Parle Agro

Corporate Image & Information

Mudra Communications, Mumbai

Silent National Anthem

Reliance Media Works

Best Use of Broadcast in a Promotional Campaign

Mudra Communications Mumbai

Silent National Anthem

Reliance Media Works

Cannes 2011 has received an impressive 28,828 entries from an estimated 90 countries, including 1,177 entries from India. There are 13 categories this year, including the latest addition -- Creative Effectiveness.

Consequently, in terms of participation the numbers are rising: while the US has sent a group of 1,400 delegates, the Indian total stands at nearly 170, China almost 250 and Brazil approximately 700.