MAM

Indian advertisers win four laurels at Internationalist Awards

MUMBAI: Four Indian advertisers have been rewarded at the recently held ‘Internationalist Awards‘ in New York.


RK Swamy BBDO (for Siemens‘ Dialogue Engagement), Customer Centria (for Godrej‘s GoJiyo campaign), and HSBC (for India‘s IPL sponsorship on YouTube) won silver awards each. Lintas, on the other hand, won a bronze for Maruti Suzuki‘s ‘iSerial Stars‘ campaign. 
 
RK Swamy media group president Chintamani Rao said, "We seek innovative, result-oriented media-neutral communication solutions for our clients. For Siemens, which is essentially a B2B business whose core TG is top decision makers, we have been implementing path breaking multimedia ‘Audience Engagement Programs‘ across Print, TV and Digital. Results for the client and recognition by the industry are a happy combination indeed." 
 
Customer Centria CEO CR Vinay added, "Gojiyo is a perfect example of creating a highly engaging End to End Brand-Consumer experiential platform, where users can experience the brand in an immersive and social environment."


HSBC said in a statement, "Instead of using conventional media like TV, we capitalised on the fact that India now ranks fourth in worldwide Internet usage and chose to advertise on this medium. The launch of an online HSBC-branded cricket game increased user interaction."
 
Added Maruti Suzuki India assistant GM - marketing Sunila Dhar, "Maruti has always been on the forefront in coming up with innovative and novel initiatives. We are really happy that such initiatives are getting recognised on an international front."
 

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