MAM

India tops Nielsen's consumer confidence index

MUMBAI: Consumer confidence in India has seen a steady rise for some time now and India has topped the latest round of Nielsen‘s Consumer Confidence Survey with 120 index points.


Indonesia and Norway follow with 115 and 110 index points respectively. Nielsen‘s global consumer confidence index has also seen an increase and has jumped to 86 points this month from 77 index points in April this year, indicating a rebounding consumer confidence across the world.


The current Nielsen survey tracked consumer confidence, major concerns and spending habits among more than 30,500 Internet users in 54 countries. Consumer confidence rose in 45 out of the 52 countries compared to six months ago. In April, the Nielsen Consumer Confidence Index hit its lowest point of 77 index points, but as massive stimulus package began to take effect around the world during the second quarter, consumer confidence slowly began to recover. 
 
Among the Bric nations, consumer confidence rose eight points in India, six points in China and four points in Russia compared to the previous quarter. Indians are the most optimistic lot who think the country will be out of an economic recession in the next twelve months (67 per cent). The percentage of Indians who think India is currently under recession has also gone down by 10 per cent to 52 per cent this quarter.


Nielsen director consumer research Vatsala Pant says, "Economic downturn is finally subsiding, not only in India but across the world and improving economic condition and prospect of growth are infusing more confidence in people."


Rising Indian optimism : The consumer confidence is a reflection of the optimism in a country towards job prospects, personal finances, and their willingness to spend on discretionary items.


Eight in ten Indians are optimistic about job prospects in the country in the next 12 months, 16 per cent think it is ‘excellent‘ and 69 per cent think it is ‘good‘. 81 per cent Indian consumers are also very optimistic about the state of their personal finances in the next 12 months; 10 per cent think that personal finances will be ‘excellent‘ and 71 per cent think they will be ‘good‘. Indians are the most optimistic lot globally when it comes to job prospects and their state of personal finances in the next 12 months.
 
Pant adds, "The resurging job market in the country has acted as a major boost to the confidence of Indians. Decreasing apprehensions regarding the stability of their jobs, resulting in a steady source of personal finance, has made Indians optimistic about the future."


An optimistic and confident outlook on job prospects and personal finances stretches out to willingness to spend. Considering the cost of things today and their personal finances, seven per cent Indians think that it is an ‘excellent‘ time to buy the things they want and need, and 44 per cent think that it is a ‘good‘ time to buy things. 
 
Spare cash utilisation : After meeting the essential living expenses, Indians love to put their spare cash into savings, with six in ten Indians opting for saving their spare cash for rainy days.


The rising confidence has also made Indians comparatively less risk aversive and two in five Indians will put their spare cash into shares of stock / mutual funds (44 per cent), this being the third highest percentage globally behind China (48 per cent) and Hong Kong (47 per cent), where spare cash is put into shares of stock / mutual funds.


Let alone savings and investments, Indians have also started spending more, especially on technology items.


Nearly, four in ten Indians will put their spare cash into buying new technology products (37 per cent) and 36 per cent said they will pay off debts / credit cards / loans with spare cash. In the last quarter survey, paying off debts was second on the list of items that spare cash was being used for by Indians.


"Though savings still rule the roost, Indians have become less conservative in terms of utilising their spare cash and have started investing in stock options. Indians‘ concern over debts have also decreased as their job prospects and finances have started looking up. Three months back Indians were uncertain of the economy, but current behaviour shows that India‘s public is more confident than they have been anytime in the past one year," said Pant.


Other areas where Indians spend their spare cash are new clothes and home improvements/ decorating (both 35 per cent), holidays/ vacations (31 per cent), retirement fund (26 per cent-second highest globally), and out-of-home entertainment (23 per cent).


Major concerns ahead: Consumer confidence in India has topped the global charts but concerns are still at large. Work/ life balance is the biggest concern for Indians (15 per cent), overtaking job security which was the biggest concern for Indians three months back. Concern over increasing food prices has increased tremendously. In fact, it has doubled to 14 per cent from seven per cent in the last quarter and has moved up four spots to number two on the list of concerns for Indians. Globally, Indians are on the top in their concern over increasing food prices.


The economy forms the third biggest concern for Indians (12 per cent) and has moved down a spot compared to the last round of the survey. With 11 per cent votes, job security has experienced the highest drop in concern, falling 15 per cent from last quarter.


"At present it looks like the Indian economy and people‘s confidence is on a fast improving trajectory. Everything looks positive from the point of view of the Indian job market, people‘s finances, savings, and investments. If things continue the way they are heading, downturn in India will soon become history," said Pant.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Anupam-Vasudev.jpg?itok=aYdMK55L
Aircel lucky customers to get up to 20 times more recharge value

MUMBAI: Tapping the increasing trend of customers choosing to recharge their phones online or through apps, Aircel, one of the leading innovative telecom brands in India, has launched an incredible talk time offer for its customers today. The offer provides an opportunity to a customer to win 20...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Subroto_Geed-Vishal_Maheshwari.jpg?itok=s-rLjZLV
McDowell's soda brings Viu's Daggubati show on Gemini TV

MUMBAI: Friendship and brotherhood is the support system that sees millennials through moments of self-doubt and obstacles and is truly responsible for shaping them. McDowell’s No.1 Luxury Soda by United Spirits Limited – a Diageo Group Company is now bringing alive such friendships of well-known...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/23/Untitled-1.jpg?itok=t1NTJ2FS
Viacom18 working with MCGM to instal art-inspired mobile toilets

MUMBAI: In a bid to support the Municipal Corporation of Greater Mumbai (MCGM) make Mumbai open defecation-free, Viacom18 has flagged off the second phase of its Chakachak Mumbai campaign in Bandra. As a part of this initiative, aesthetically designed mobile community toilets are being used as...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/tubelight.jpg?itok=JCsfNalw
UC News to promote ‘Tubelight’, partners SK Films

UC News, a part of Alibaba Mobile Business Group, with over 100 million monthly active users in India and Indonesia, has partnered with SK Films to promote the most awaited movie of the year - Tubelight.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Roda%20Mehta.jpg?itok=qX60_49A
AAAI honours senior media planner Roda Mehta

MUMBAI: The Advertising Agencies Association of India (AAAI) has announced that the recipient of this year’s AAAI Lifetime Achievement Award is Roda Mehta. AAAI Award is the highest honour given to an individual in India for his/her outstanding contribution to the Advertising Industry. The AAAI...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Vaibhav-Odhekar.jpg?itok=uTHBo16N
Ad platform POKKT appoints Wahab as VP

MUMBAI: POKKT, India’s & SEA’s leading smartphone advertising platform for mobile games, has announced the appointment of Abdul Wahab as Vice President, Global Delivery Head. Abdul will be responsible for timely delivery of campaigns, optimizing cost, maintain KPIs towards the goals targeted,...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Myntra-%20Novi.jpg?itok=yrsvyXpI
Myntra launches digital campaign with customer

MUMBAI: Myntra has launched a three-minute video, featuring a customer for the first time. Data driven insights indicate that she has been one of the most consistent shoppers on the platform, especially during EORS (End of Reason Sale) – Myntra’s flagship biannual sale, from the north-east region...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/Haresh_Nayak-OOHZONE.jpg?itok=aNE3huzC
Posterscope India launches OOHZONE

MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has launched ‘OOHZONE’, a fully automated live dashboard for OOH media planning. Its shear scope of process automation and innovative design makes it an impressive asset, which the agency trusts is a milestone in OOH media...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/22/AkashBanerji.jpg?itok=tQ9cR-PH
We aim at building a parent-approved, kids' favourite brand, says Voot's Akash Banerji

MUMBAI: Viacom18’s VOOT is all set roll out a hi-decibel campaign for its kids content segment – Voot Kids. The campaign will have two TVCs in three languages -- Hindi, Kannada and Marathi, depicting six situations.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories