Mumbai: Ipsos Global Advisor 31 country, love life satisfaction around the world survey shows interesting insights about urban Indians and their romantic life. India tops all 31 markets covered in the survey, in satisfaction with romantic/sex life with at least 76 per cent urban Indians claiming to be satisfied. In comparison, only 62 per cent global citizens claimed to be satisfied on this attribute. Mexico was tied in with India at the top spot (76 per cent), followed by China (75 per cent), Thailand (75 per cent), Indonesia (73 per cent) and Colombia (73 per cent). And the citizens least satisfied with their romantic/ sex life were from Japan (37 per cent), South Korea (45 per cent) & Canada (52 per cent).

Feeling loved

Reminiscing the track Love Me Do of The Beatles, love is definitely felt across all global markets with almost 3 in 4 global citizens (74 per cent) claiming to be satisfied with feeling loved. 84 per cent urban Indians felt satisfied with their feeling of being loved. India was placed 2nd in the pecking order and was preceded by Colombia (86 per cent) and Peru (86 per cent) - tied at the top spot.

Japan was placed at the bottom of the heap with only 1 in 2 satisfied with feeling loved (51 per cent).

Commenting on the findings of the survey, Ipsos UU & Synthesio, India group service line leader Ashwini Sirsikar said, "India topping the charts is not really a surprise as we as a society believe in love, institution of marriage, stable and enduring romantic relationships. If we look at Valentine’s Day per se, from being a subdued activity in the past, it is now more overt with gifting, dining, celebrating, with social media being a key enabler. Marketers have leveraged this opportunity to pull out all stops to celebrate this day of love into a weeklong activity – starting with rose day, propose day, teddy day, promise day, hug day, kiss day, culminating with Valentine’s Day."

Relationship with partner/ spouse

So, how satisfied are citizens with their partner/ spouse? This question was posed to those married or partnered. Interestingly, 83 per cent urban Indians and 83 per cent global citizens claimed to be satisfied with the relationship shared with their partner/ spouse. India was placed 15th in the pecking order. Markets placed at the top were Thailand (92 per cent), Netherlands (91 per cent) and Indonesia (88 per cent). Though South Korea (68 per cent) and Japan (69 per cent) were ranked lowest, at the same time majority of their citizens were satisfied with their relationship with their significant other.

"Urban Indian couples are mostly working, with dual incomes to augment their lifestyle, and lead a comfortable life, as they get household help for chores. With education and financial freedom, couples these days share an almost equal relationship, of understanding and camaraderie. The survey reaffirms our belief in love and affection," added Sirsikar.