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India is largest mobile ad market in APAC: Study

MUMBAI: India has become the largest mobile advertising market in the Asia Pacific region with 5.8 billion impressions monthly, gaining from the rapid strides made by telecom operators.


In just 90 days, the Indian market grew by over 22 per cent with one billion impressions to become the largest market in the Asia Pacific region, according to a recent report released by InMobi. 
 
Smartphones remain relatively nascent in the market with 88 per cent of all mobile ad impressions served on advanced phones, the report said.


Nokia devices remain commonplace in the Indian mobile market with 12 of the top 15 devices manufactured by the company, while Samsung filled up the remaining three spots.
 
Said InMobi global research and marketing VP James Lamberti, "The Indian mobile advertising market continues to show rapid growth due to the improving ad ecosystem. Major publishers are bringing their media into the mobile channel while brands are simultaneously discovering the power of mobile advertising."


He also said that 3G network infrastructure improvements will make India as one of the most influential mobile markets on the globe.
 
The Asian market grew by nine per cent in the duration between July and October 2010, recording about one billion impressions, driven by huge increases in smartphone impressions, which were up by 719 million impressions recording a 47 per cent growth.


Averred InMobi co-founder and VP business development Amit Gupta, "With so many consumers using mobile devices as a primary means to digital media consumption, mobile is the complimentary media channel to TV for reach extension, while still maintaining a compelling brand experience that will only improve as smartphones penetrate at scale over the next year."

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