India ends gold drought at Cannes with two wins

India ends gold drought at Cannes with two wins

MUMBAI: India’s gold drought ended at Cannes on Wednesday. RMG India and Taproot India brought home the awards in the Press and Design categories as the total tally ended at 16 metals.
 
RMG, a JWT company, won gold for the Fuji film campaign which spun a visual drama around the product benefit. Taproot, on the other hand, bagged the gold for Transasia papers.

India also added two silver and two bronze Lions. Leo Burnett and Taproot won a silver each for Tide and Transasia papers respectively.
 
Bates 141 fetched a bronze for Virgin Mobile while Mudra DDB took the bronze for Bangalore Traffic Police.

India, thus, made an impact in the Press category, earning two gold, two silver and two bronze. 
 
In the Design Lions category, Publicis won gold for work on Publicis communications while Ogilvy won bronze for its work done for the Department of Post. The Grand Prix in the Design Lions was won by Happiness Brussels for Toyota.