MAM

IMG ropes in Colin Montgomerie as Golfing World ambassador

MUMBAI: Golf player Colin Montgomerie has been announced as the new ambassador for Golfing World, a golf media platform launched by global sports and media company IMG Worldwide in February 2010.


IMG says that Golfing World has expanded from a television programming concept to a multi-media golf offering, including a digital video player, online and mobile assets, social networking and sponsored in-flight programming.
 
Alongside the world’s most comprehensive daily golf magazine show, Golfing World is produced five days of the week, 48 weeks of the year, to 300 million homes. The brand portfolio has grown to include the Golfing World Player, an online multi-channel golf video player, syndicated across premium golf, sports and newspaper websites in key markets globally providing professional Tour highlights.


In addition to the Golfing World Player, IMG Worldwide has developed a brand new website, www.golfingworld.tv, to accompany the TV programme and provide an additional media platform for all Golfing World’s video rich content. The website will provide the world’s most comprehensive golf video experience available online.
 
Golfing World also provides opportunities to engage through their YouTube channel (www.youtube.com/golfingworld), Facebook page (www.facebook.com/golfingworld) and Twitter site (www.twitter.com/golfingworldtv).


Next month Golfing World will launch mobile apps for iPhone, iPad and android platforms - all carrying the same dynamic and original video content. Distribution continues for the specially edited 30 minute monthly in-flight version of Golfing World, sponsored by HSBC that is currently available across 14 major airline networks, including Singapore Airlines, Emirates, Cathay Pacific and Lufthansa.
 
Montgomerie Monty holds the record as the most prolific British winner in European Tour history, having played in eight Ryder Cup Matches. He was named captain of the 2010 European team and led them to victory in the tournament. He ranked number two in the world at his height of his career.


He said, “Golfing World has gone from strength to strength and I am very proud to be associated with such a progressive approach to communicating golf around the world. I am looking forward to working very closely with the Golfing World team in the coming months.”


IMG Media president Michel Masquelier said, “The significant growth of Golfing World demonstrates the success, popularity and marketability of the brand. IMG’s vision when launching this concept was to create and provide interactive content on a global scale. Six months later Golfing World is distributed to 300 million households and is fast becoming a multimedia brand. IMG is confident that the golfing community - encompassing governing bodies, professional and amateur players, manufacturers, promoters, the golf tourism industry, fans and sponsors will enjoy this original and unique product.”
 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/savlon.jpg?itok=394aS9Bm
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/M%20K.jpg?itok=lxg-i-zi
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/youtube.jpg?itok=j0JuH5zZ
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/ola.jpg?itok=8O9ddgr6
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Levi.jpg?itok=i_ggieNm
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Dentsu.jpg?itok=SFcfbyL9
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Festival-Bharat_0.jpg?itok=VAxKHszU
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/nutri-choice.jpg?itok=kj4BA9Se
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/Sumanto.jpg?itok=o0U8gnck
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories