IMG ropes in Colin Montgomerie as Golfing World ambassador

MUMBAI: Golf player Colin Montgomerie has been announced as the new ambassador for Golfing World, a golf media platform launched by global sports and media company IMG Worldwide in February 2010.

IMG says that Golfing World has expanded from a television programming concept to a multi-media golf offering, including a digital video player, online and mobile assets, social networking and sponsored in-flight programming.
Alongside the world’s most comprehensive daily golf magazine show, Golfing World is produced five days of the week, 48 weeks of the year, to 300 million homes. The brand portfolio has grown to include the Golfing World Player, an online multi-channel golf video player, syndicated across premium golf, sports and newspaper websites in key markets globally providing professional Tour highlights.

In addition to the Golfing World Player, IMG Worldwide has developed a brand new website,, to accompany the TV programme and provide an additional media platform for all Golfing World’s video rich content. The website will provide the world’s most comprehensive golf video experience available online.
Golfing World also provides opportunities to engage through their YouTube channel (, Facebook page ( and Twitter site (

Next month Golfing World will launch mobile apps for iPhone, iPad and android platforms - all carrying the same dynamic and original video content. Distribution continues for the specially edited 30 minute monthly in-flight version of Golfing World, sponsored by HSBC that is currently available across 14 major airline networks, including Singapore Airlines, Emirates, Cathay Pacific and Lufthansa.
Montgomerie Monty holds the record as the most prolific British winner in European Tour history, having played in eight Ryder Cup Matches. He was named captain of the 2010 European team and led them to victory in the tournament. He ranked number two in the world at his height of his career.

He said, “Golfing World has gone from strength to strength and I am very proud to be associated with such a progressive approach to communicating golf around the world. I am looking forward to working very closely with the Golfing World team in the coming months.”

IMG Media president Michel Masquelier said, “The significant growth of Golfing World demonstrates the success, popularity and marketability of the brand. IMG’s vision when launching this concept was to create and provide interactive content on a global scale. Six months later Golfing World is distributed to 300 million households and is fast becoming a multimedia brand. IMG is confident that the golfing community - encompassing governing bodies, professional and amateur players, manufacturers, promoters, the golf tourism industry, fans and sponsors will enjoy this original and unique product.”

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