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IMD acquires eBus, forms strategic tie-up with Aidem

MUMBAI: London headquartered media logistics firm IMD has acquired eBus Media Network to create a substantial worldwide footprint for digital TV ad delivery, with a local presence across major countries in Europe and Asia-Pacific and a regional HQ in Singapore.


eBus has a presence in Singapore, Australia, and in India through joint-venture with media consulting, marketing and ad sales company.


The acquisition will also strengthen IMD‘s reach of digital TV ad delivery in the Asia-Pacific market, where eBus has established a reputation as a reliable and fast TV ad delivery provider in the region.


IMD has also formed a strategic partnership with Aidem which will enhance the way the latter works with eBus and allowing IMD and Aidem to work together, more broadly.


"The management and stakeholders of all three companies support these new arrangements and are excited about their prospects and all the parties are committed to work together for the long term," Aidem Ventures EVP Kaushal Dalal.


The new combined IMD and eBus entity will bring a faster and more efficient digital delivery solution from a single provider to the increasing number of customers that have interests in Global delivery solutions, according to a statement from Aidem.


IMD CEO Simon Cox said, "eBus fits amazingly well with IMD in so many ways; it‘s territorially complementary, it‘s very focused on TV ad delivery just like IMD and we have the same cultural and customer-service driven values. On top of that, eBus has a brilliant technology platform created by an exceptionally talented team."


For its India activities, eBus has been in a joint venture with Aidem since 2010, and has built a network of broadcasters for digital delivery and distribution of television commercials. It is a Cloud Computing technology company providing HDTV commercial distribution to TV, IPTV, Web and Mobile providers across Asia Pacific.


eBus CEO Carmine Masiello said, "IMD‘s investment in eBus will speed up our expansion in the Asia Pacific region. We look forward to being supported by a shareholder that combines financial strength with an intimate understanding of what we do and who we are."


Aidem Ventures director Vikas Khanchandani said, "eBus already has a Pan-India presence with over 250 channels as destinations and around 200 advertisers using the service. With IMD‘s support this coverage is set to grow wider and faster. This acquisition of eBus by IMD will help us scale up our operations in accordance with this dynamic broadcast industry and constantly innovate to keep pace with the same."

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