MUMBAI: Digital marketing company Ignitee Digital Solutions has elevated Shankar B to chief operating officer (COO).

In his new role, Shankar will report to CEO Atul Hegde and will be responsible for both the India and the Middle East operations.
 
Prior to this, Shankar was national business director wherein he was in charge of growing business across Mumbai, Delhi, Chennai, Bengaluru and Secunderabad in India. He was also looking after the international market, especially Dubai. 
 
Shankar has 16 years of experience in media sales, including eight years in television.

Prior to joining Ignitee, he worked with E 18 - a Network18 company - as national sales head for over two years.

His TV career commenced 1998 with Raj TV as manager - sales and later was promoted as national sales head. Post that, he moved to Turner International India as director - advertising sales where he handled Cartoon Network, Pogo, CNN, Zee MGM and Zee English. 
 
He has worked with Hello FM as VP - sales and marketing for close to two years wherein he was mainly involved in launching seven stations all over Tamil Nadu.