MAM

×

Ignitee bags Fujifilm's digital mandate in India

MUMBAI: Imaging technology Fujifilm India has appointed digital marketing agency Ignitee Digital to manage their social media campaigns and digital communication.

The appointment is a move towards furthering Fujifilm India’s decision to aggressively explore and leverage the social media platform.

The agency was chosen keeping in mind its expertise and differentiated thinking on utilising social media for leading brands.

Ignitee will help Fuji establish a youthful and contemporary brand imagery in sync with its technically-superior product range. The brand hopes to connect with the tech-savvy Indian youth by creating opportunities to interact and engage with the brand. Towards this end, Ignitee will manage not only consumer engagement across all social networking sites but also the digital media planning and buying for the brand across digital platforms.

Ignitee Digital Services COO Ranjoy Dey said, “We are thrilled about partnering with Fujifilm. The digital camera segment is extremely cluttered, and every brand is vying for consumers’ attention on digital & social media. We are looking forward to the unique challenge to create a distinct and cutting-edge platform on digital media for the brand. We strongly believe that our approach and ideas for Fujifilm will bring forward the unique value proposition of the brand and its products – attracting the right set of consumers for an engaging interaction.”

Fujifilm national marketing manager Sriwant Warizsaid, “We are establishing Fujifilm as a brand that’s constantly focused on delivering more value for the consumer. While we are delivering that through our innovative and technically-superior product range, we want to further establish our value proposition by giving the consumers more opportunities to interact and engage with the brand and the product range on the digital and social media platforms. In our competitive market segment, through social media as a key medium, Fujifilm intends to highlight its young and contemporary brand imagery and bring its target audience closer to the brand.”

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/decor.jpg?itok=eDfjcJ7G
D’Décor launches new campaign ‘Beautiful Homes tell Beautiful Stories’

MUMBAI: D’Decor India’s leading home furnishings brand unveiled its new campaign - ‘Beautiful Homes tell Beautiful Stories’ with a series of short films featuring Gauri and Shahrukh Khan. The campaign celebrates 10 years of marquee association of country’s power couple with D’Décor. Touted as the...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/thailand.jpg?itok=CmMPOnGR
Tourism Authority of Thailand, Mumbai partners with Tripoto community to entice new age travelers in India

MUMBAI: After-witnessing favorable growth in Indian arrivals across segments, Tourism Authority of Thailand (TAT) has kept no stone unturned to reach out to its key target group, the millenials. In order to expand the destination’s reach through various digital platforms, TAT associated with...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/disha.jpg?itok=yRuKx9uv
Aurelia extends association with Disha Patani as its Brand Ambassador

MUMBAI: Disha Patani has extended her association with TCNS Clothing Co. Limited, the leading women’s branded apparel company in India, as the brand ambassador for its brand Aurelia. Disha will be associated with Aurelia for yet another year and would be featuring in the upcoming collections.

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/clever.jpg?itok=zmeYW6ew
86% of users quit shopping apps after 4 weeks: new research from CleverTap

MUMBAI: CleverTap, the full-stack customer retention platform that helps consumer brands maximize customer lifetime value, today released the Industry Benchmarks for Ecommerce Apps.  For ecommerce brands, high customer acquisition costs (CACs) and price-sensitive buyers impact the overall customer...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/colgate.jpg?itok=baA3sz2r
Upgrade to whole-mouth-health with New Colgate Total toothpaste

MUMBAI: Colgate-Palmolive (India) Limited, the market leader in Oral Care, has launched its New Colgate Total toothpaste with an innovative formula offering multiple benefits to provide superior Oral Care to protect not just the teeth, but also tongue, cheeks and gums. Hence, the New Colgate Total...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/kfc.jpg?itok=xCFztlcW
Madame tussauds delhi unveils KFC’s zinger Aka ‘the original celebrity burger’

MUMBAI: In what is a historic first, Madame Tussauds, the world’s most famous wax attraction, welcomed the ‘Iconic Burger’ - Zinger at its location in Regal building in Connaught Place, New Delhi. Delighting burger-lovers since 1984 and loved in more than 120 countries, the Zinger is easily the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/paytm.jpg?itok=bqfdrbd7
Paytm retains title sponsorship rights for BCCI's international & domestic seasons 2019-23

MUMBAI: The Board of Control for Cricket in India (BCCI) on Wednesday announced that One 97 Communications Pvt Ltd (Paytm) has retained the sponsorship rights for BCCI's international and domestic matches. The board revealed in a press release that the winning bid was at a price of Rs 326.8 crore...

MAM Media and Advertising Sponsorship
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/seven_1.jpg?itok=GW3EXSxY
Be the #Changemaker with SEVEN by MS Dhoni’s New Collection

MUMBAI: Let your wardrobe evolve this spring by investing in the exciting new styles designed for young and energetic millennials. Crafted for all young #Changemakers out there, the collection encompasses a wide range of running and training apparel as well as accessories for all sports enthusiasts...

MAM Marketing MAM
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/21/dan.jpg?itok=fwur8Oro
DAN Programmatic launches creative insights engine 'DAN Vision for Creative'

MUMBAI: DAN Programmatic, empowered by The Data Sciences Division of the Dentsu Aegis Network in India along with AMNET, the network’s programmatic arm has announced the launch of “DAN Vision for Creative”, a machine learning and neuroscience based engine that delivers path breaking insights into...

MAM Media and Advertising Digital Agencies

Sign up for our Newsletter

subscribe for latest stories