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Ignitee bags Fujifilm's digital mandate in India

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MUMBAI: Imaging technology Fujifilm India has appointed digital marketing agency Ignitee Digital to manage their social media campaigns and digital communication.

The appointment is a move towards furthering Fujifilm India’s decision to aggressively explore and leverage the social media platform.

The agency was chosen keeping in mind its expertise and differentiated thinking on utilising social media for leading brands.

Ignitee will help Fuji establish a youthful and contemporary brand imagery in sync with its technically-superior product range. The brand hopes to connect with the tech-savvy Indian youth by creating opportunities to interact and engage with the brand. Towards this end, Ignitee will manage not only consumer engagement across all social networking sites but also the digital media planning and buying for the brand across digital platforms.

Ignitee Digital Services COO Ranjoy Dey said, “We are thrilled about partnering with Fujifilm. The digital camera segment is extremely cluttered, and every brand is vying for consumers’ attention on digital & social media. We are looking forward to the unique challenge to create a distinct and cutting-edge platform on digital media for the brand. We strongly believe that our approach and ideas for Fujifilm will bring forward the unique value proposition of the brand and its products – attracting the right set of consumers for an engaging interaction.”

Fujifilm national marketing manager Sriwant Warizsaid, “We are establishing Fujifilm as a brand that’s constantly focused on delivering more value for the consumer. While we are delivering that through our innovative and technically-superior product range, we want to further establish our value proposition by giving the consumers more opportunities to interact and engage with the brand and the product range on the digital and social media platforms. In our competitive market segment, through social media as a key medium, Fujifilm intends to highlight its young and contemporary brand imagery and bring its target audience closer to the brand.”

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