Idea renews association with Delhi Daredevils as principal sponsors

MUMBAI: Leading telecom operator Idea Cellular has renewed its association with Delhi Daredevils as the principal partners for the season 5 of the IPL, marking the third year of its partnership with the team.

The Idea Cellular and Delhi Daredevils partnership began with the third edition of IPL T20 Cricket Tournament. As part of the association, Idea subscribers will get a chance to win tickets for the matches, autographed merchandise, download special player messages and many more exciting interactions with Team Delhi Daredevils.

"When Mobile telephony was launched, it was a game changer. It helped people get more productive and communicate better. Today, with Mobile Broadband in the form of 3G services, Idea is yet again championing this evolution - empowering consumers where they can communicate in multiple ways and follow their passions like cinema, music and cricket wherever they are, whenever they want. As a part of our Cricket-connect, Idea has had a long term partnership with the Delhi Daredevils, now in its third year. Delhi is an important market for Idea and nothing says this louder than our association with the Delhi Daredevils," said Idea Cellular CMO Sashi Shankar.

Idea Cellular has always focused on Bollywood and cricket to align its brand to youth segment.

"The Delhi Daredevils don‘t just stand for all Delhities but also for those who choose to follow different paths and daredevilry. Our focus is to reach out, engage, entertain, and live up to our club‘s promise. In this endeavor, Idea has been at the forefront of this communication. Idea has helped us reach out to our fans in multiple ways," said GMR Sports COO Amrit Mathur.

For the first time, Delhi Daredevils opened the ticketing window exclusively for Idea customers, 48 hours before opening it up for everyone. "We are also collaborating on many fronts to engage fans and generate traction for both our brands," Mathur said.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories