Idea renews association with Delhi Daredevils as principal sponsors

MUMBAI: Leading telecom operator Idea Cellular has renewed its association with Delhi Daredevils as the principal partners for the season 5 of the IPL, marking the third year of its partnership with the team.

The Idea Cellular and Delhi Daredevils partnership began with the third edition of IPL T20 Cricket Tournament. As part of the association, Idea subscribers will get a chance to win tickets for the matches, autographed merchandise, download special player messages and many more exciting interactions with Team Delhi Daredevils.

"When Mobile telephony was launched, it was a game changer. It helped people get more productive and communicate better. Today, with Mobile Broadband in the form of 3G services, Idea is yet again championing this evolution - empowering consumers where they can communicate in multiple ways and follow their passions like cinema, music and cricket wherever they are, whenever they want. As a part of our Cricket-connect, Idea has had a long term partnership with the Delhi Daredevils, now in its third year. Delhi is an important market for Idea and nothing says this louder than our association with the Delhi Daredevils," said Idea Cellular CMO Sashi Shankar.

Idea Cellular has always focused on Bollywood and cricket to align its brand to youth segment.

"The Delhi Daredevils don‘t just stand for all Delhities but also for those who choose to follow different paths and daredevilry. Our focus is to reach out, engage, entertain, and live up to our club‘s promise. In this endeavor, Idea has been at the forefront of this communication. Idea has helped us reach out to our fans in multiple ways," said GMR Sports COO Amrit Mathur.

For the first time, Delhi Daredevils opened the ticketing window exclusively for Idea customers, 48 hours before opening it up for everyone. "We are also collaborating on many fronts to engage fans and generate traction for both our brands," Mathur said.

Latest Reads
Ogilvy India makes key top-level appointments

MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

MAM Media and Advertising People
SVG Columbus debuts with big wins at IAMAI's 8th India Digital Awards

SVG Columbus has been honoured with 2 Golds and 1 Silver by the Internet & Mobile Association of India (IAMAI) on its debut. For the record, SVG Media was acquired by Dentsu Aegis Network in April 2017. Post the acquisition, SVG Media launched Columbus – an agency focused on Data Driven...

MAM Marketing MAM
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories