MUMBAI: Idea Cellular will be bringing Wimbledon 2005 to its customers as an exclusive service this month. Idea will provide news, views, moments of glory, the high-paced action and much more to its subscribers.
 

 
Idea cellular phone users will also get the chance to win trips to Wimbledon in a series of innovative competitions.
 
 
Commenting on this association, Idea Cellular Ltd CEO Vikram Mehmi said, "To be associated with an event of this magnitude and historical significance is an endeavour on our part to bring in exciting sporting experiences for our valued customers. We at Idea have always believed in sharing the celebrations along with our customers, this time with the spirit of sporting action."
 
 
The Wimbledon Championships 2005 will take place between 20 June and 3 July. Idea customers can catch all the action via SMS, GPRS and Voice and take part in competitions to win tickets to fly to the UK to watch the tournament live at the famous Wimbledon courts, as well as taking home official Wimbledon merchandise.

GPRS subscribers will be able to download rich Wimbledon content from Idea Fresh. This will include exclusive video clips, wallpapers, polyphonic tones and true tones. The video clips available for Idea subscribers will include: daily preview clips, individual match highlights, daily player interviews, daily round up of day’s play, golden moments of Wimbledon (archive footage) and Wimbledon 2005 Championship round up.

On SMS and Voice, Idea subscribers can download the exclusive Wimbledon ring tone, participate in contest and subscribe to receive Wimbledon Match alerts. Customers can also dial “456” and say “Wimbledon” to listen to the latest match updates, audio clippings from players, participate in contest, and download the Wimbledon ring tone.