MUMBAI: ICICI Lombard has launched a new ad campaign, conceptualized by Ogilvy One.

Directed by Jayant Rastogi, aims to state that it is an extremely easy process to get insurance on icicilombard.com. 
 
The media mix includes television, radio, digital and ambient communication.

The campaign is lead by two commercials, one based on travel and the other on health insurance. 
 
Announcing Click Clik to the world, the travel insurance commercial is located at the airport and is based on the insight that for most Indians, travel insurance is invariably missing from the ‘get-done-before-flying‘ list.

Click and Clik‘s family are all excited about going to USA on vacation receive a jolt when they realise that the travel insurance has been forgotten. The twins, laptop in tow, are unfazed. And with a lively melody to back them, demonstrate how instantly it can done. 
 
A radio jingle and various digital exposures, including application on Facebook, are part of the campaign.

Soda Films is the production house.