ICC gets Ogilvy to handle World Cup 2011

MUMBAI: The International Cricket Council (ICC) has appointed Ogilvy & Mather as the advertising and media agency for World Cup 2011, setting the stage for the marquee event in India.   
The size of the account is not firmed up yet. Said Ogilvy senior VP and head of planning - new media Kunal Jeswani, "We haven‘t finalised on the size of the account yet. The figure of Rs 2.5 billion is wrong. The ICC is currently busy with the T20 World Cup. Once the tourney comes to an end, we will sit together to finalise the budget and planning process."

The other agencies that Ogilvy Mumbai pitted against to win the account were JWT, McCann Erickson, Havas, Grey Worldwide and Publicis.
Ogilvy will be handling the account across all the three co-host countries for the game - India, Sri Lanka and Bangladesh. While executive chairman Piyush Pandey will lead the team in the South Asia region, national creative directors Rajiv Rao and Abhijeet Avasthi will take care of the creatives.
It is pertinent to note here that Ogilvy has been responsible for the 360 degree campaign for the third season of the Indian Premier League.

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