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IBD India wins creative duties of Radius Infratel

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MUMBAI: The integrated brand development division of Percept-Hakuhodo, IBD India, has won the creative duties of telecom infrastructure company, Radius Infratel.

IBD will provide 360 degree communication plan to position Radius Infratel as a preferred brand in the FTTH domain and then establish the solution NANO (Neutral Access Network Operations) as a future-smart move.

The basic plank for the entire communication plan for Radius is based on its proprietary and unique technology called NANO (Neutral Access Network Operations).

The concept of NANO is to provide a unified last mile solution on optic fiber that allows users to access internet speeds up to 1 Gbps, video intercoms, IPTV HD networks, home automation solutions and much more.

Radius Infratel MD H. S. Singh said, “When we set out to shortlist on an advertising agency for our growing communication requirements, we just had one dominant thought in our mind – comprehension and simplification. That’s because for the common man to benefit from Radius’ technology, it is important that it be taken to him in a lucid and insightful manner. After various rounds of scrutiny and discussions, we found IBD as a team of individuals who understood the nature of our business inside out and came up with simple but excellent solutions.”

IBD India COO Jyotsna Chauhan added, “The basic concept of NANO itself is pretty exciting to say the least. Imagine surfing the internet at speeds that we’ve seen only on papers. It’s a big world of possibilities hosted in a single strand of fibre. And that for us is a big talking point – one that gives Radius an edge in their communications strategy. With our unique communications plan we are sure to strengthen the presence of Radius Infratel in the market.”

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