iBall picks Kareena Kapoor as brand ambassador

MUMBAI: iBall has appointed Kareena Kapoor as the brand ambassador for its mobile phones category.

iBall has created its smart phone range under iBall Andi series.

iBall director Sandeep Parasrampuria "Kareena is an icon for the youth. Her hard work makes her a performance-powered actor and besides, she has always been associated with style, glamour, vibrancy and all things chic. She is also known for setting trends and doing things differently. There is thus no doubt that she would provide the perfect brand fit for us."

iBall will soon be launching a series of smart phones in different screen sizes with android operating system. Most of them will be in icecream sandwich version of android and will be loaded with "powerful and fast" processors. High camera quality, 3g compatible with built in GPS will be included in these phones. It will also be bundled with applications for social networking, communication and entertainment apart from the freedom to use over 2.5 lakh applications available on the android market many of which is free for use to the users. iBall has plans to launch at least a few "first time in India" products in its Andi smart phones series in the next few months.

The company has also worked with Hrithik Roshan who was brand ambassador for iBall Slide, its range of tablets.

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