Mumbai: Hyundai Motor India Ltd, India’s first smart mobility solutions provider and the largest exporter since its inception, unveils the country’s Largest Outdoor Installation made of LEGO bricks to showcase the dynamic Hyundai EXTER. This first-of-its-kind outdoor Installation is crafted for customers to reimagine and experience the Hyundai EXTER at Cyberhub, Gurugram. The month-long display is poised to captivate and engage audiences as it redefines Installation Marketing in the automobile industry. The extraordinary display intends to showcase Hyundai EXTER in a fascinating and engaging way and also provide a distinctive positioning to the brand's "Think outdoor. Think EXTER" communication.
Hyundai Motor India Ltd's vertical head, marketing Virat Khullar said, "At Hyundai, we are always in pursuit of new and innovative means that engage and excite our consumers. We are immensely excited to unveil this innovative outdoor LEGO Bricks Installation purely made of 3,02,406 LEGO Bricks by talented LEGO Artists and AFOLs (Adult Fans of LEGO). This installation takes centre stage in our Hyundai EXTER Launch Campaign, redefining outdoor marketing and brand connection.
Outdoor Installation Marketing has always been a key pillar to entice and connect with our consumers, effectively conveying the very soul of our brand. An example of this creative endeavour is our Outdoor LEGO Bricks Installation for Hyundai EXTER. With this new initiative, we are simply disrupting the take on outdoor installation, emphasizing "Think Outside. Think EXTER"
This Hyundai EXTER LEGO Bricks Outdoor Installation is completed in a small span of 4 Days, winning the Asia Book of Records and India Book of Records for the title of ‘Largest Hoarding made using LEGO Bricks’. A staggering 302,406 LEGO bricks have been expertly orchestrated to form this masterpiece, a testament to the passion and talent of 28 skilled LEGO Artists who have dedicated over 1200 Hours of creation. Adult Fans of LEGO (AFOLs), who are masterful LEGO Artists, have brought this vision to life, ushering in a new era of outdoor Installation. This endeavour is not only a testament to Hyundai's commitment to pushing boundaries but also a record-breaking feat. The activation is on display from 19 August to 17 September 2023, at Cyberhub, Gurugram.
Hyundai EXTER stands as a symbol of modernity and exploration, designed to captivate the free spirit of India’s Gen MZ customers. “Think outside. Think EXTER”, the key brand communication, encapsulates the essence of wanderlust and exploration that drives this entry SUV. With striking design embodying a ‘Sensuous Sportiness’ identity, advanced technology, and segment-leading safety and comfort features, EXTER redefines benchmarks in its segment.
