Huawei Devices signs Chetan Bhagat as brand associate

MUMBAI: Huawei Devices has signed author Chetan Bhagat as brand associate for its smartphones and tablets category.

The Chinese telecommunications company is all set to introduce its flagship range in India – an Android 3.2 powered tablet – Mediapad and Vision cloudphone – a smartphone based on cloud services.

Under his association with Huawei, Bhagat an engineer from IIT, will support the launch of Huawei’s products ranging from smartphones to tablets and will also be a part of all digital, above the line (ATL) and below the line (BTL) activities. His upcoming book Revolution 2020 will also be used to engage customers.

Bhagat known for his youth oriented novels Five Point Someone (2004), One Night @ the Call Center (2005), The 3 Mistakes of life (2008) and 2 states-the story of my marriage (2009) has also inspired Hindi films like 3 Idiots and Hello.

Huawei Devices marketing and solutions director Anand Narang said, “Huawei’s latest range of Smartphones and tablets cater to the youth and we are positive that our association with Chetan Bhagat will help us engage youth in meaningful ways. Chetan is an innovator who has created an entirely new market in Indian publishing. And this aspect of his personality is in sync with Huawei which is an innovator with its focus on leading-edge technology and design.”

Bhagat added, “As an engineer from IIT, I have always been very interested in technology and its applications. Telecom has been one of the fastest growing sectors in India and Huawei has played a big part in this growth. I have also discovered that it is rated as one of the most innovative companies in the world by many prestigious publications like the Economist. I am really looking forward to be associated with their latest range of Smartphones and Tablets."

Latest Reads
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories