MUMBAI: Httpool has launched a new creative ad-format called the httpool Engagement Ad throughout its global ad network.

The httpool Engagement Ad offers advertisers a new and interactive way to engage consumers around its products and brand messages on the web.

The httpool Engagement Ad is composed of two parts - the teaser ad, which is displayed on the bottom of the website, and the main ad, that is expanded from the teaser ad after a two-second mouse overlay.

Httpool India managing director Sunny Nagpal said, "Httpool Engagement enables advertisers to catch consumers` attention easily through its positioning on publisher websites, format-size, visibility and interaction functionalities. The ad is displayed on the bottom of the website, outside standard banner positions and is shown only to those users who are active for longer than 2 seconds in order to ensure full ad-message impact."

The key benefit offered by the new creative ad platform includes interactivity with consumers though HD video integration, sweepstakes/competition, voting, product gallery and maps of locations within the ad.